Ping An Health engaged Vitality to transform its existing Le Jian Kang wellness app, aiming to modernize the user experience and integrate key shared-value mechanics that would enhance user engagement.
Facing a tight two-week deadline, I drove rapid collaboration to redesign the Le Jian Kang app within WeChat, delivering key innovations under high-pressure constraints.
I spearheaded the analysis of the existing app and its WeChat integration, pinpointing opportunities for improvement and growth. Partnering closely with the Ping An leadership team, I led daily sprint sessions to design and deploy an enhanced mobile experience—retaining Le Jian Kang’s core framework while introducing critical features:
Seamless device/app connectivity
Automated physical activity tracking
A virtual currency reward system
An upgraded wheelspin with higher-value rewards
A smarter health assessment (powered by Healthy Futures) for personalized insights
Simultaneously, my team revamped the app’s UX/UI, tackling challenges like cultural adaptation, a new tech stack, and platform-specific constraints. We aligned the design with Vitality’s system, ensuring consistency and intuitiveness.
The result was a fully transformed app, delivered on time, that strengthened the Ping An-Vitality partnership and set a new standard for user engagement.
Chris Conradie
Socials
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