Foundation Sprint: The Corporate Hub
Strategic clarity workshop compressing 6 months of decision-making into 2 focused days of collaborative problem-solving.
Corporate Innovation
Strategy Consulting
As the facilitator for a comprehensive Foundation Sprint with The Corporate Hub, I led a structured 2-day strategic workshop designed to compress months of strategic planning into focused, actionable outcomes. This ground-breaking methodology, developed by the creators of the Google Design Sprint, ensures teams solve the right problem for the right audience before investing significant time and resources.
The Foundation Sprint addressed a critical challenge: The Corporate Hub needed strategic clarity before committing to major product development and market expansion initiatives. Without clear direction, they risked building solutions that didn't address real customer needs or differentiate effectively in a competitive landscape.
Day 1: Define and Differentiate
Day 2: Approach and Validation
With clear customer and problem definition, we explored multiple strategic paths forward—from product development to service integration approaches. I introduced the Magic Lenses framework, a proven methodology for evaluating and stress-testing strategic options. The team systematically assessed each approach against feasibility, impact, and market readiness criteria.
Key Deliverables and Impact
By the end of the 2-day sprint, The Corporate Hub had developed a clear, testable founding hypothesis with defined next steps. The workshop eliminated months of potential misdirection, providing stakeholder alignment and a prioritized roadmap for execution. The team gained confidence in their strategic direction while identifying specific research and validation activities to pursue.
Chris Conradie
Socials
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